2025: The Year of Gift Card Mobile Marketing

2025 is here, and the rules of customer engagement are evolving. Your gift cards are no longer just a payment method—they’re a dynamic digital marketing channel.

Merchants who embrace mobile gift card strategies, like Target, Sephora, Boston Pizza, Texas Roadhouse, and TJX are seeing results: higher sales, better customer retention, and unmatched engagement. By leveraging add-to-wallet technology, you can unlock new opportunities:

• Instant Engagement: Deliver targeted push notifications directly to your customers’ smartphones—no apps required.

• Drive Repeat Visits: Use timely reminders, special offers, and promotions to keep your brand top of mind.  Out of wallet, out of mind!  

• Actionable Insights: Gain real-time data on customer behavior to refine your campaigns and boost ROI.  Need to drive foot traffic on a Tuesday in April?  We can help with that.  

Don’t let your gift card program stay stuck in 2024. It’s time to transform it into a mobile marketing powerhouse.