Welcome to our Town Hall

The Town Hall is more than just a blog; it's a virtual meeting ground where we gather to exchange insights, best-practices, and collaborative strategies. Here, we delve into the heart of challenges facing merchants, and explore the trends shaping payments, shopping, and commerce.

Gift Cards Fill Holiday Wish Lists, Accenture Survey Finds

Marketing Department

Nov 181 min read

Gift Cards Fill Holiday Wish Lists, Accenture Survey Finds

Accenture’s latest “Holiday Shopping 2024” research report highlights a crucial opportunity for retailers: addressing the missed...

Marketing Department

Nov 71 min read

TGI Friday's $50M Gift Card Problem

Recent news highlights the significant challenges brands face with unredeemed gift card liabilities, such as the reported $50 million...

Unleash the Full Potential of Every Gift Card 🎁

Marketing Department

Nov 51 min read

Unleash the Full Potential of Every Gift Card 🎁

Did you know a single gift card can drive over a dozen brand engagements when combined with Bridge's add-to-wallet and push messaging ...

🇨🇦 Interac Study - 69% of Gen Z use digital wallets

Marketing Department

Oct 311 min read

🇨🇦 Interac Study - 69% of Gen Z use digital wallets

Interac Corp . has unveiled striking insights into the payment preferences of young Canadians. A recent survey commissioned by the...

Givex Partners with Bridge to Unlock Billions in Unredeemed Gift Card Funds through Digital Wallets

Marketing Department

Oct 33 min read

Givex Partners with Bridge to Unlock Billions in Unredeemed Gift Card Funds through Digital Wallets

New integration enables merchants to digitize gift cards, increase engagement, and enhance consumer convenience through Apple Wallet and Goo

The Power of Push: Why Starbucks Uses Push Notifications to Drive Customer Engagement

Marketing Department

Sep 92 min read

The Power of Push: Why Starbucks Uses Push Notifications to Drive Customer Engagement

Starbucks uses push notifications to drive engagement, boost gift card usage, and foster loyalty with reminders, promos, and balance updates