Welcome to our Town Hall

The Town Hall is more than just a blog; it's a virtual meeting ground where we gather to exchange insights, best-practices, and collaborative strategies. Here, we delve into the heart of challenges facing merchants, and explore the trends shaping payments, shopping, and commerce.

Black Friday & Cyber Monday Gift Card Tactics

Black Friday & Cyber Monday (BFCM) remain the largest sales weekend of the year for many retailers, often driving 20-25% of annual online revenue , and in some categories 30%+ of Q4 results. During BFCM, brands commonly see: 2–3× typical traffic levels 1.2–1.4× average basket size compared to non-promotional days Higher conversion rates as consumers are actively in purchase mode Why gift cards should be integral to your strategy Too often, gift cards are treated as separate

Marketing Department

Nov 102 min read

RGCA Minneapolis 2025 Forum - Digital Adoption Trends

At the recent RGCA Forum in Minneapolis , Two Igloos’ 2025 industry research identified Digital Adoption & Access as the #1 trend shaping the gift card market. Nearly 45% of U.S. consumers now store gift cards in their mobile wallets, signaling a fundamental shift in how customers expect to receive, manage, and redeem value. And the data goes deeper. When asked what digital features would make them more likely to purchase or use gift cards: 4 8% said easy balance tr

Marketing Department

Nov 51 min read