Physical Wallets are Nearly Obsolete with Google Wallet adding TSA ePassports
What started as a convenient way to store payment cards has now evolved into a comprehensive solution that can store almost any type of credential including; gift cards, debit and credit cards, ID cards, passports, transit passes, movie tickets, loyalty cards, and more.
Why are Apple and Google Wallet Surging in Popularity?
Enhanced Security - Digital wallets provide enhanced security features that physical wallets simply can’t match. Advanced encryption, biometric authentication (like fingerprint and facial recognition), and remote device locking make digital wallets much safer than their physical counterparts. In case of loss or theft, you can quickly disable your digital wallet to prevent unauthorized access, something you can’t do with a traditional wallet.
Convenience & Accessibility - One of the most significant advantages of digital wallets is the convenience they offer. Instead of carrying a bulky wallet, all your essential items are now securely stored on your smartphone. This means no more fumbling through cards to find the right one or worrying about leaving your wallet (or gift card) at home. With a digital wallet, you have everything you need at your fingertips, accessible with just a few taps.
Widespread Popularity - Over three quarters of all payments made via digital wallets are done with Apple and Google Wallets and this number is expected to continue to grow. While branded wallets will always attract their most loyal users, the convenience and security offered by Apple and Google reigns supreme for the majority of purchasers. Bridge provides the pathway to attract all types of wallet users, pointing Apple and Google loyalists your way while driving conversion to your own app at the same time.
How can Bridge Help Merchants?
Bridge offers brands the most complete, secure and advanced digital wallet solution on the market today. In addition to being able to store your gift card inside of Apple and Google Wallet, we also allow brands to leverage these wallets to pinpoint and activate a ready-made customer base with surgical precision. For you, it’s an opportunity to transform every unspent dollar into a potential loyal customer.
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