Starbucks Apple Wallet Push Notification Case-Study

Starbucks has turned a simple plastic gift card into a digitally immersive, branded payment experience with push notifications at the core of their engagement strategy.  Bridge will help you employ identical tactics so you can maximize the effectiveness of your gift card program.

4 ways Starbucks is leveraging push notifications to drive customer engagement

Campaign Notification

Campaign notifications are event specific.  Want to let customers know about the latest promotion, customer event, product or service?  One-time campaign notifications are the perfect solution for driving event specific outcomes for your business.

Card Activity Notification

Keeping customers appraised of their latest balance, and incentivizing them to "come back soon" is where card activity notifications come into play.  Offer examples include bounce-back offers and satisfaction surveys.

Lapsed Purchaser Notification

Making sure unredeemed gift cards stay top of mind (and top of wallet) for consumers is an important strategy to drive card utilization when you need it most.  Friendly reminders, coupled with a strong call-to-action drives results.

Low Balance Notification

Even customers with zero balance remaining on their gift cards can be marketed to, although the messaging and incentives used to engage should be different.  Strong incentives to get customers back into the store shopping or reloading their card.

Push notifications are 4x-5x more effective than email at driving engagement

Push notifications have become an essential tool in your overall gift card customer engagement strategy. Contact us at info@bridgecard.app to learn more about how bridge can help.

Tag: Starbucks Apple Wallet Case-Study Push Notifications